New Resource AFS has launched industry guides on Biodiesel Handling and Use and Liquid Fuels Handling, positioning them as a trusted source for fleets, distributors, and transport operators. This creates opportunities to initiate conversations around standardization, compliance, and best practices with prospective customers.

Fleet Cost Focus AFS offers counseling on fuel management and proven cost-saving principles, suggesting a compelling sales angle to mid-market fleets and regional carriers seeking waste-fuel reductions and improved return on fuel spend.

Partnership Momentum Recent collaboration with Macfarlane Energy to test premium conditioner for ULSHO and Bioheat blends indicates a pathway for co-selling or channel partnerships with fuel distributors and refineries serving specialized blends.

Custom Additives AFS develops proprietary performance fuel additives tailored to customer needs, opening doors to sell customized formulation services to wholesalers, dealers, and downstream operators aiming to differentiate their products.

Scale Opportunity With revenue in the tens of millions and several large competitors, there is potential to target mid-market distributors and regional players who compete with major fuel brands, emphasizing value-added offerings, technical support, and compliance resources to gain market share.