Strategic Partnerships with Key Players Advertising Week has established strategic partnerships with notable companies like Greenwoodave, Lockstep Ventures, eBay Inc., and Group Black. Leveraging these partnerships can open doors for collaborative marketing and content opportunities within the Name, Image, and Likeness (NIL) space.

Global Expansion and New Offerings With a global presence in cities like New York, London, Tokyo, and more, Advertising Week continues to expand its reach. The recent launch of Advertising Week Antarctica and additions to the AWAPAC23 schedule showcase potential venues for new sponsorships and partnerships.

Innovative Use of Technology and Content By incorporating technologies like Google Ads Conversion Tracking, Facebook Pixel, React, and hosting sessions with hologram appearances by William Shatner, Advertising Week demonstrates a commitment to innovation and cutting-edge content delivery. This tech-savvy approach can attract tech-focused clients seeking unique advertising platforms.

Niche Marketing Opportunities The exclusive program NIL+ dedicated to the Name, Image, and Likeness space provides a niche marketing opportunity for brands looking to tap into this specialized segment. Advertising Week's focus on tailored content and programming in this area can be leveraged to attract clients interested in engaging with this unique audience.

Engagement with Industry Thought Leaders By hiring renowned personalities like William Shatner and organizing sessions with industry experts, Advertising Week positions itself as a hub for thought leadership and industry insights. Leveraging this engagement can attract clients looking to associate with influential figures and gain exposure within the advertising and marketing community.