The Drum
Technology, Information and MediaEngland, United Kingdom201-500 Employees
The Drum is a London-based company operating in the technology, information and media sector, covering modern marketing, agency business, creativity, and the future of media. Its content is designed to help global marketers make better-informed decisions by providing analysis and insights into industry trends. The organization employs a mid-sized team and serves a worldwide professional audience. In October 2023, The Drum formed an AI task force to address opportunities and risks of AI in the advertising industry. It has also pursued research and collaborations, including a 2023 report on connected B2B experiences and a partnership with Vistar Media for industry insights.