Strategic Partnerships EMARKETER’s emphasis on forecasts, data, and insights for marketing, advertising, and commerce professionals, coupled with recent partner announcements in CTV, retail media, and programmatic advertising, presents opportunities to position advanced analytics and customized research services to expand existing partnerships and co-branded studies.

Data Visualization The appointment of a senior data visualization editor signals a focus on clearer storytelling with data. This creates a sales opening for premium visualization dashboards, interactive reports, and bespoke data visualization workstreams tailored to enterprise marketing teams.

AI and Creative Industry chatter around the AI ad race and EMARKETER’s summit presence indicate a client need for AI-assisted media planning, creative testing insights, and optimization frameworks that integrate AI-driven measurements into ongoing advertising strategies.

CTV and Mobile Recent insights from CTV summits and mobile-unified strategy research highlight growing demand for cross-device attribution, connected TV analytics, and mobile-first measurement solutions to help brands rethink and optimize omnichannel campaigns.

Growth Readiness With mid-market to enterprise-scale revenue and a funding profile, EMARKETER appears positioned for scaled research services and market intelligence offerings. This presents a sales path for tiered subscriptions, premium data access, and long-term custom research engagements.