Commerce media shift EMARKETER is actively researching where commerce media investment is shifting and how platforms like travel, delivery, and mobility are gaining momentum, indicating opportunities to offer integrated advertising measurement, cross-channel attribution, and platform-specific creative optimization services.

Data fragmentation solution Partnerships and reports highlight fragmented data environments as a barrier to unified customer experiences; sales opportunities exist in offering data integration, governance, and analytics services to streamline customer journeys across channels.

CTV and mobile focus Recent summits and partnerships emphasize connected TV and a unified mobile approach; potential to sell omnichannel measurement platforms, targeting capabilities, and mobile-first creative testing solutions.

AI-driven insights Industry dialogue around the AI ad race and programmatic effectiveness suggests demand for advanced analytics, forecasting, and AI-powered optimization to improve ROI across marketing campaigns.

Growth through partnerships Multiple collaborations with notable partners and a mid-sized revenue base imply a favorable environment for co-marketing, data collaboration, and professional services to expand EMARKETER’s reach with advertisers and agencies.