Affective Markets
Marketing ServicesCalifornia, United States2-10 Employees
Affective Markets is a marketing services company based in San Jose, California. It develops an AI-driven platform designed to extract consumer emotion knowledge to inform marketing and branding efforts for fast-moving consumer goods, fashion and beauty, and eCommerce brands. The service aims to predict and quantify emotional reactions to ideas, products, and branding, with the goal of guiding decisions on packaging, design elements, and market positioning to strengthen consumer connections and potentially improve conversion rates. The company positions itself within the analytics side of marketing, focusing on deep consumer emotion insights to support branding strategies.