Innovative Product Offering EYERIS offers non-substitutable, top-quality daily disposable contact lenses at an attractive price point, targeting both private practices and direct online sales. The innovative lens packaging made from recycled contact lens molds sets EYERIS apart in the market.

Market Disruption Opportunity The industry-first daily disposable contact lens introduced by EYERIS presents a significant opportunity for market disruption and capturing early adopters in the contact lens segment. The Nashville-based start-up's unique value proposition positions it as a game-changer in the industry.

Competitive Pricing Strategy With an annual supply of contacts priced at $479 without the complexity of rebate schemes, EYERIS has the advantage of offering competitive pricing to customers. This pricing strategy, coupled with the quality of the Eyeris Daily, can attract cost-conscious consumers seeking premium contact lenses.

Tech-Enabled Sales Ecosystem EYERIS leverages a robust tech stack including Facebook Pixel, Google Analytics, WooCommerce, and more to enhance its online sales capabilities. The company's tech-enabled sales ecosystem provides valuable data insights to optimize marketing strategies and drive targeted sales efforts.

Strategic Expansion Potential Based on EYERIS's recent launches and product innovations, there is a clear opportunity for strategic expansion into new markets and partnerships. EYERIS's focus on sustainability and cutting-edge technology aligns with current market trends, making it well-positioned for growth and increased sales penetration.