Innovative Product Offering EYERIS offers industry-first daily disposable contact lenses that are cost-effective and high-quality, presenting a unique selling point compared to traditional lens suppliers.

Sustainable Packaging Solution EYERIS' launch of trial lens packaging made from recycled contact lens molds showcases a commitment to sustainability, providing a compelling angle for eco-conscious customers.

Competitive Pricing Strategy With an annual supply of contacts priced at $479, EYERIS provides an attractive pricing model that can appeal to price-sensitive consumers and differentiate from competitors.

Tech-Driven Sales Approach Utilizing a robust tech stack including Hotjar, Facebook Pixel, and Shopify, EYERIS leverages technology to enhance customer experience and drive online sales effectively.

Market Gap Identification Given the focus on selling lenses directly to private practices, EYERIS has the opportunity to tap into a market segment that values personalized service and premium products tailored for professionals.