Strategic Acquisition Affinia is now part of the MANN+HUMMEL group, forming one of the world's largest filtration companies. This implies expanded cross-sell opportunities across filtration solutions for automotive and commercial vehicle sectors, leveraging established customer relationships and global footprint.

North American Leadership Affinia previously held the #1 market position in aftermarket filtration in North America. Target sales efforts to reinforce this leadership by offering enhanced filtration products, aftermarket services, and bundled solutions to retain and expand share among leading retailers and distributors.

Digital and CRM Readiness Current tech stack includes iCIMS, SAP SuccessFactors, UiPath, JD Edwards, Google Cloud, HubSpot and more, signaling mature CRM, ERP, and automation capabilities. Use these systems to streamline prospecting, lead nurturing, and after-sales service integration for enhanced sales efficiency.

Expansion and Events MANN+HUMMEL and Affinia are actively expanding through new product launches like air filtration for commercial vehicles and participation in industry events such as IAA Transportation and Automechanika. Pursue event-driven campaigns and product-focused outreach to capture interest from fleet operators and parts distributors.

Revenue Opportunities With a revenue range of 500M to 1B and a broad global presence, there are opportunities to cross-sell core filtration offerings, replacement parts, and bundled maintenance packages to existing distributors, retailers, and commercial vehicle networks seeking reliable, high-quality filtration solutions.