Growth momentum Affinitiv is scaling its automotive software and marketing services with recent leadership addition and revenue strategy leadership, signaling readiness for expanded dealer networks, OEM partnerships, and larger enterprise deals.

CapSure launch Introduction of CapSure including Meta AI glasses integration for hands-free service video inspections creates cross-sell opportunities for service departments, training programs, and enhanced digital inspection workflows.

Data driven With a strong emphasis on data analytics and a data-driven approach to optimizing ad spend, there are opportunities to upsell advanced analytics packages, attribution modeling, and ROI optimization for dealerships and dealer groups.

Experience focus End-to-end platform combines marketing, scheduling, service lane and internal workflow tools, enabling Sell‑through enhancements, personalized customer journeys, and integration requests from OEMs seeking turnkey solutions.

Market expansion Active participation in industry events (NADA) and multi-year growth in dealership and OEM footprint suggest target opportunities in larger dealer groups, strategic accounts, and cross-region deployments.