Expanding product portfolio CDK Global has recently launched new products like the Fundamentals Suite for smaller auto dealerships and Simple Pay, showcasing a commitment to innovation and addressing diverse market segments. This expansion in product offerings presents an opportunity to engage with existing and potential clients looking to enhance their business operations.

Strategic partnerships By forming strategic partnerships, such as the multi-year renewal agreement with Hudson Auto Group, CDK Global is strengthening its presence in the automotive industry. Leveraging these partnerships can provide sales professionals with avenues to explore collaborative solutions and services to offer a more comprehensive suite of offerings to customers.

Market positioning through intelligence model CDK Global's launch of an innovative hybrid intelligence model at the NADA Show 2025 demonstrates a forward-thinking approach to technology integration in the automotive sector. Sales teams can utilize this advancement as a unique selling point to position the company as a leader in leveraging human insights and technology, attracting businesses seeking cutting-edge solutions.

Navigating legal challenges Despite legal challenges like the antitrust case settlement, CDK Global's ability to resolve such issues reflects responsible corporate behavior. This transparency and commitment to addressing legal matters positively impact the company's reputation and can be leveraged by sales representatives to build trust and credibility with clients concerned about compliance and ethical practices.

Competitive positioning With a revenue in the billion-dollar range and serving nearly 15,000 retail locations in North America, CDK Global stands out among its competitors like FIS Global and Cox Automotive. Highlighting CDK's scale, market reach, and financial stability in sales conversations can reinforce its competitive positioning and instill confidence in potential clients seeking a reliable and established technology partner.