Strong Industry Presence CDK Global serves nearly 15,000 retail locations across North America, indicating extensive market reach and a substantial customer base. This widespread presence presents opportunities to upsell advanced SaaS solutions and cross-sell complementary services to long-standing clients.

Innovation Leadership The recent launch of a built-in Customer Data Platform at NADA 2026 demonstrates CDK’s focus on integrating fragmented data streams, which provides a compelling value proposition for dealerships seeking to enhance data-driven marketing and customer engagement strategies.

Strategic Partnerships Partnerships with Google and Mona Solutions reveal CDK’s openness to integrating third-party technologies, offering sales teams avenues to promote bespoke, integrated solutions that can improve dealership operations and customer experience.

Brand Reputation Recognition as a 2025 Great Place To Work underscores CDK’s positive internal culture, which can be leveraged in sales conversations to reassure clients about stability, employee engagement, and long-term support for technology deployments.

Industry Engagement Active participation in major industry events like NADA 2026 positions CDK as an industry leader and thought innovator, offering sales prospects opportunities to align their dealership growth strategies with cutting-edge automotive retail solutions.