Strategic positioning Affirm their niche as a boutique life insurance brokerage focused on agents and producers, highlighting access to top carriers, experienced staff, and robust sales tools to position them as a premium partner for brokerages seeking competitive compensation and streamlined processes.

Carrier & product access Emphasize opportunities to partner with AFG Brokerage for broad carrier access and a diverse product portfolio, enabling agents to offer highly competitive quotes and smooth underwriting, which can be attractive to agencies looking to differentiate their client offerings.

24/7 sales enablement Leverage their 24/7 online resources, quoting tools, and underwriting information to target productivity-focused brokerages and independent producers seeking round-the-clock support and rapid sales cycles.

Growth and revenue signals Note their revenue range and growth potential, suggesting collaboration with smaller to mid-sized agencies aiming to scale: potential for white-label or partnership models that maintain their Keep What You Earn philosophy while expanding market reach.

Tech stack compatibility Highlight opportunities to integrate with their existing tech stack (Snowplow, Google Cloud, WordPress/Shopify ecosystem) for data-driven lead generation, CRM syncing, and streamlined application processes to boost partner efficiency.