Enterprise expansion Target mid to large employers in the Northern New York and Vermont regions with Aflac’s broad supplemental insurance portfolio to help them recruit and retain talent by offering competitive, employee-paid benefits at no direct cost to the employer.

SMB benefits uplift Position Aflac to small and medium-sized businesses as a scalable benefits solution that enables them to offer robust coverage similar to larger companies, highlighting cost neutrality for employers and high value for employees.

Healthcare events focus Leverage the wide product range from accident, disability, cancer to life insurance to tailor use-case specific conversations for employers facing rising healthcare costs and employee absenteeism, emphasizing protection during health events.

Cyber risk angle Address data security concerns by offering assurances and best practices around protecting employee data in benefits administration, especially given recent data breach disclosures linked to the broader Aflac ecosystem.

Partnership storytelling Highlight proven partnerships and community initiatives (Realtree collaboration, DonorsChoose program) to position Aflac as a values-driven benefits partner, creating opportunities for co-branded campaigns and enhanced employer branding.