Innovative Enrollment Technology Colonial Life is a market leader in benefits education and delivery, boasting innovative enrollment technology. This positions the company well to provide cutting-edge solutions to clients looking to enhance their benefits programs through digital platforms.

Recent Business Expansions With recent initiatives like launching Gathr, a cloud platform for small businesses, Colonial Life is actively expanding its product offerings. This expansion presents an opportunity for sales reps to promote new solutions to existing and potential clients seeking modern and scalable benefits solutions.

Partnership with National Association of Manufacturers The partnership with the National Association of Manufacturers underscores Colonial Life's commitment to workforce development. Sales professionals can leverage this association to offer tailored benefit packages to manufacturers and their employees, tapping into a niche market with specific needs.

Employee Engagement Study The study on employee engagement by Colonial Life and the Manufacturing Institute sheds light on the importance of company culture in attracting and retaining talent. This insight can guide sales strategies to emphasize how customized benefit programs can contribute to enhancing the overall employee experience for client organizations.

Investment in Community Wellbeing Colonial Life's investment in community service, exemplified by the grant to United Way for dental and eye clinics, showcases a commitment to social responsibility. Sales representatives can leverage this goodwill to align with clients' corporate social responsibility goals, fostering relationships based on shared values.