Target Market Focus Afotography specializes in creating visual content for small businesses and commercial brands, presenting an opportunity to target startups and medium-sized enterprises seeking high-quality, modern imagery for marketing and branding efforts.

Digital Presence Growth With a strong digital toolkit including Squarespace and Google Analytics, there is potential to upsell advanced website customization, SEO optimization, and analytics services to enhance clients' online marketing performance.

Expansion Potential Operating in Portland with a relatively small team, Afotography can expand its geographical reach or vertical market engagement by introducing specialized photography packages for niche industries such as wellness, fashion, or tech startups.

Collaborative Opportunities Partnering with similar businesses like Pixieset or ShootProof could enable bundled service offerings such as integrated marketing solutions, boosting client acquisition and loyalty within the creative and photography industries.

Professional Services Enhancement Given the company's focus on social media and marketing imagery, developing supplemental services like content strategy consulting or social media management could attract larger clients seeking comprehensive brand visibility solutions.