Referral Program Pixieset launched a new referral program, offering a simple way for existing customers to recommend the platform to friends and their community. This initiative can be leveraged to drive customer growth through word-of-mouth marketing and incentivizing referrals.
Acquisition Synergies With the acquisition of Flothemes Inc., Pixieset gained access to a new pool of potential customers. By cross-promoting Pixieset within the Flothemes user base and vice versa, there's a valuable opportunity to upsell services and expand the reach of Pixieset's products.
New Product Launches Pixieset's consistent rollout of new features like elements in the Flex Editor, mini sessions, Quick Share links, and QR codes present prime opportunities for sales. Promoting these enhancements to existing customers as well as new prospects can drive upselling and attract a wider audience.
Competitive Positioning By monitoring and responding to developments in the photography industry, Pixieset can position itself as an innovative and adaptive solution provider. Sales teams can use Pixieset's cutting-edge technology stack and recent launches like Booking & Scheduling to differentiate and attract customers.
Market Expansion Pixieset's revenue range of $10M - 50M indicates a healthy financial standing with the potential for further growth. Business development professionals should explore avenues for expanding Pixieset's market presence, targeting segments that align with Pixieset's mission and capabilities.
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