Insights

Expanding Product Range AG Barr Group has shown a commitment to innovation and product diversification, with brands like Rubicon, Barr, and Funkin offering a diverse and differentiated portfolio. This range of beverages caters to various consumer preferences and presents opportunities for cross-selling and upselling.

Tech-Driven Marketing Utilizing a tech stack that includes IBM Cognos Analytics and SAP, AG Barr Group demonstrates a focus on data-driven marketing strategies. Leveraging technologies like Facebook Pixel for analytics and optimization, the company has potential for targeted digital marketing campaigns to reach a wider audience and drive sales.

Employee Engagement & Talent With recent key personnel hires in finance and legal roles, AG Barr Group is investing in talent to drive business growth. Engaged and skilled employees are crucial for sales success, presenting an opportunity for collaboration with a motivated team to achieve sales targets and foster customer relationships.

Market Expansion & New Product Launches Launching new flavors like Rubicon Spring Pink Grapefruit Blood Orange reflects AG Barr Group's proactive approach to meeting evolving market trends. Expanding product lines and entering new market segments provide avenues for increased sales volume and market share growth.

Competitive Differentiation In a competitive landscape with brands like Coca-Cola and PepsiCo, AG Barr Group stands out with its focus on authenticity and unique offerings in the cocktail, energy drink, and oat-based product categories. Leveraging these unique selling points can help the company differentiate itself and attract new customers.

AG Barr Group Tech Stack

AG Barr Group uses 8 technology products and services including IBM Cognos Analytics, Optimise, Facebook Pixel, and more. Explore AG Barr Group's tech stack below.

  • IBM Cognos Analytics
    Advanced Analytics And Data Science
  • Optimise
    Affiliate Advertising Networks
  • Facebook Pixel
    Analytics
  • OneTrust
    Cookie Compliance
  • SAP
    Customer Relationship Management
  • Calibre
    Performance
  • Workable
    Recruitment Marketing
  • Microsoft ASP.NET
    Web Frameworks

Media & News

AG Barr Group's Email Address Formats

AG Barr Group uses at least 1 format(s):
AG Barr Group Email FormatsExamplePercentage
FirstLast@agbarr.co.ukJohnDoe@agbarr.co.uk
77%
First.Last@agbarr.co.ukJohn.Doe@agbarr.co.uk
18%
FirLast@agbarr.co.ukJohDoe@agbarr.co.uk
4%
First.Middle@agbarr.co.ukJohn.Michael@agbarr.co.uk
1%

Frequently Asked Questions

Where is AG Barr Group's headquarters located?

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AG Barr Group's main headquarters is located at WESTFIELD HOUSE 4 MOLLINS ROAD WESTFIELD CUMBERNAULD Cumbernauld, Scotland G68 9HD GB. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is AG Barr Group's phone number?

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You can contact AG Barr Group's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AG Barr Group's official website and social media links?

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AG Barr Group's official website is agbarr.co.uk and has social profiles on LinkedIn.

How much revenue does AG Barr Group generate?

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As of October 2024, AG Barr Group's annual revenue reached $508M.

What is AG Barr Group's NAICS code?

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AG Barr Group's NAICS code is 722 - Food Services and Drinking Places.

How many employees does AG Barr Group have currently?

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As of October 2024, AG Barr Group has approximately 778 employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Executive Officer: E. S.Head Of Operations: N. S.Head Of Procurement: J. H.. Explore AG Barr Group's employee directory with LeadIQ.

What industry does AG Barr Group belong to?

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AG Barr Group operates in the Food and Beverage Services industry.

What technology does AG Barr Group use?

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AG Barr Group's tech stack includes IBM Cognos AnalyticsOptimiseFacebook PixelOneTrustSAPCalibreWorkableMicrosoft ASP.NET.

What is AG Barr Group's email format?

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AG Barr Group's email format typically follows the pattern of . Find more AG Barr Group email formats with LeadIQ.
AG Barr Group

AG Barr Group

Food and Beverage ServicesScotland, United Kingdom501-1000 Employees

We are a UK-based branded multi beverage business that is ambitious and value driven, with strong consumer focus,. We are brand owners and builders, offering a diverse and differentiated portfolio of brands that people love.

The company was established over 145 years ago in Scotland.

At our core is the Barr Soft Drinks division, home to some of the UK’s most loved soft drinks brands. 

Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, Barr Soft Drinks’ brands offer people a choice of great tasting products and bring exciting innovation to the market, available across multiple channels.

Our FUNKIN business operates within the exciting and growing cocktail market.  Real fruit means authentic taste and FUNKIN believes that to shake the best cocktail you have to use the best ingredients.  That’s why they use the best fruit to create their premium products, famous amongst top bartenders.  Now the UK’s number 1 cocktail brand FUNKIN provides innovative and unique purées, syrups, mixers and ready to drink cocktails, for behind the bar and at home.  

Our BOOST business is always looking for new trends and to appeal to the evolving tastes of drinkers.  Proud to offer an exciting range of flavours across several functional drinks categories - Energy Stimulation, Sport and Iced Coffee - BOOST enjoys a very strong position within the UK independent retail channel and has an exclusive sales and distribution partnership with the fruit drinks brand RIO.

MOMA uses a blend of the highest quality wholegrain jumbo oats that give its oat drinks a full-bodied flavour and its porridge a distinctively creamy texture.  MOMA believes in crafting simple, natural ingredients into food and drink that tastes.

AG Barr’s simple, effective and profitable business model - making, moving, marketing and selling - is supported by strong partnerships, talented people and responsible actions.

Section iconCompany Overview

Headquarters
WESTFIELD HOUSE 4 MOLLINS ROAD WESTFIELD CUMBERNAULD Cumbernauld, Scotland G68 9HD GB
Phone number
NAICS Code
722 - Food Services and Drinking Places
Employees
501-1000

Section iconFunding & Financials

  • $100M$1B

    AG Barr Group's revenue is in the range of $100M$1B

Section iconFunding & Financials

  • $100M$1B

    AG Barr Group's revenue is in the range of $100M$1B

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