Expansion Momentum Agrace is actively expanding its geographic footprint, recently launching a local office in Dubuque, Iowa and extending Milwaukee service coverage to the southern half of Wisconsin. This signals growing hospice demand and potential cross-sell opportunities for related services such as palliative care, dementia support, grief programs, and care coordination solutions in new markets.

Dementia Care Investment The organization broke ground on a dementia village and is investing $40 million to transform its Madison campus into a hub of care, including small homes, enhanced day services, a Grief Support Center, and training facilities. This presents opportunities to offer technology-enabled care management, caregiver support platforms, and community-based services that align with dementia care workflows.

Integrated Care Model Agrace provides hospice, palliative care, dementia support, and grief services, indicating a need for integrated solutions across clinical, administrative, and support functions. Potential opportunities exist for unified EHR/IT integrations, patient engagement platforms, analytics for outcomes, and cross-service coordination tools.

Regional Growth Milwaukee expansion to include multiple counties and the Dubuque office point to a strategy of regional growth and partner alignment with health systems and care partners. This creates openings for partnerships in care continuum programs, referrals networks, and localized IT services or marketing collaborations.

Technology Footprint Agrace utilizes a mix of cloud, collaboration, and advertising tools (Google Cloud, Microsoft SharePoint, The Trade Desk, Microsoft Advertising, Hotjar, Paycom). This suggests appetite for vendor-led optimization in marketing automation, patient/family engagement portals, data analytics, workforce management, and digital experience improvements.