Regional Focus Targeted expansion opportunities across the West Coast and neighboring states (California, Washington, Oregon, Idaho, Arizona, Nevada, Montana) to align supply of Himalayan salt products with regional retailers, wellness shops, and home decor outlets.

Product Portfolio Leverage the broad Himalayan salt product line (lamps, candles, tiles, spa items, granules) to upsell bundled solutions to retailers and to create themed displays for seasonal promotions and gifting segments.

Mid-market Potential Operate in a mid-market revenue range with a Lean team; pursue distributors and regional wholesalers who can scale across multiple states, offering volume discounts and co-branded marketing to boost uptake.

Competitive Positioning Position as primary supplier in Himalayan salt categories within the wholesale import/export space by highlighting quality, price competitiveness, reliable service, and strong relationships to win shelf space over larger incumbents.

Growth Channels Explore partnerships with wellness retailers, spa operators, home décor chains, e-commerce marketplaces, and DIY project brands to diversify channels and accelerate demand for salt-based products.