Sustainable Product Range AgroFair offers a complete fruit basket of sustainable produce, including Fairtrade and organic certified fruit. This unique selling point can be leveraged to target eco-conscious consumers and retailers looking to promote ethical and sustainable products.
Tech-Savvy Operations AgroFair utilizes a modern tech stack including WordPress, Lightbox, RSS, and SEO optimization tools. This emphasis on technology can be highlighted to appeal to tech-savvy clients seeking innovative suppliers in the food and beverage industry.
Financial Support & Stability With recent funding of €250,000 in subsidy funds from the Netherlands Enterprise Agency, AgroFair demonstrates financial stability and government support. This financial backing can be a selling point to build trust with potential partners and clients.
Market Pioneer Status As the first company to launch a Fairtrade banana in 1996, AgroFair holds a pioneer status in sustainable fresh produce. This legacy of leadership in sustainability can be positioned as a competitive edge to attract partners looking to align with established industry leaders.
Competitive Landscape Awareness By understanding its competitive landscape and similar companies like Greenyard, Fyffes, and Dole Food Company, AgroFair can tailor its sales strategy to differentiate itself, capitalize on gaps in the market, and target potential clients looking for alternatives to larger corporations.