Market Presence Total Produce operates across Ireland, the UK, the Netherlands and Scandinavia, placing it as a Europe-focused fresh produce provider with established retail, wholesale, foodservice and processing channels. Sales opportunities exist in expanding private label partnerships, cross-border supply arrangements, and seasonal product campaigns to leverage regional demand.

Strategic Positioning As part of Dole plc and a public company with a history of growth and recognition (Fresh Produce Business of the Year award), Total Produce can serve as a gateway for co-branding, joint marketing initiatives, and scalable sourcing programs that leverage a strong brand and distribution network.

Product Scope The portfolio spans over 300 lines of fresh fruits, vegetables and flowers, offering breadth for diversification in targeted accounts (retail, wholesale, foodservice, processing). Opportunities exist to upsell premium or seasonal varieties, optimize category adjacencies, and develop value-added packaging or ready-to-use produce solutions.

Tech Enables Existing tech stack includes MySQL, Shopify, Azure and digital tools. This supports e-commerce partnerships, direct-to-business ordering, and data-driven customer insights. Sales opportunities include onboarding customers to a streamlined online ordering portal, subscription or recurring delivery models, and enhanced digital merchandising.

Growth Levers Historically active in sourcing, packaging, distributing and marketing, Total Produce emphasizes supply chain synergies and partnerships. Potential Growth areas include co-developed sustainability sourcing programs, private label manufacturing, and geographic expansion in under-penetrated European segments, aligned with current market demand for fresh, responsibly sourced produce.