Strategic position Total Produce operates across Ireland, the UK, the Netherlands and Scandinavia as a premier fresh produce provider, presenting a strong cross-border sales corridor for retailers, wholesalers, and foodservice players seeking European sourcing.

Part of Dole As part of Dole plc, Total Produce benefits from brand prestige and distribution scale, enabling sales conversations with large retailers and foodservice chains that value a proven, global supply backbone.

Diverse product lines With over 300 lines of fruits, vegetables and flowers, there are multiple upsell opportunities across categories, including seasonal produce, ready-to-distribute packs, and curated assortments for private labels.

Tech-enabled operations Adoption of cloud and e-commerce tools (QuickBooks, iCIMS, AWS, WordPress, Shopify) signals modern operations and potential for streamlined onboarding, e-commerce partnerships, and digital procurement integrations.

Growth opportunities Recent milestones suggest expansion and visibility in the market; engaging Total Produce for co-branded campaigns, sustainability-driven programs, and joint marketing with retailers could unlock new revenue streams.