Partnerships with organizations AIM WA has established partnerships with organizations such as the National Indigenous Australians Agency, Bunbury Regional Art Galleries, and the merged entity with Ivy College. Leveraging these partnerships can open doors to collaboration opportunities and potential sales within these networks.

Focus on indigenous entrepreneurs The collaboration with the National Indigenous Australians Agency to provide Indigenous Joint Ventures Workshops demonstrates AIM WA's commitment to empowering indigenous entrepreneurs. Tailoring sales strategies or programs to cater to this demographic could lead to impactful partnerships and revenue streams.

Diversified training offerings From short courses and conferences to higher education programs, AIM WA offers a diverse range of training opportunities. Understanding the specific needs of various industries or organizations and customizing sales pitches to highlight relevant training solutions can enhance sales effectiveness.

Not-for-profit and charity status As a not-for-profit and registered charity, AIM WA's mission to recognize and reward excellence can be leveraged in sales pitches. Highlighting the organization's community contribution and commitment to better workplaces can resonate well with socially responsible clients or partners.

Market differentiation strategy Compared to similar companies like Box Hill Institute, TAFE NSW, and others, AIM WA's focus on leadership, management, business, and project management courses could be a unique selling point. Positioning the organization as a specialized provider in these areas can attract clients seeking targeted learning solutions.