Strategic Partnerships Air Broadband has recently partnered with Netgem Group to enhance its home entertainment network through TV channels, sports, and blockbuster films. This presents an opportunity for cross-promotion between the companies and leveraging each other's customer base for potential sales growth.

Product Diversification With the launch of an exciting add-on TV option for any fibre broadband service, Air Broadband is expanding its product offerings to attract new customers. Sales teams can capitalize on this opportunity by promoting bundled packages to existing customers and targeting new segments looking for combined broadband and TV solutions.

Community Engagement Air Broadband's launch of the Air Support service and partnership with CitizenMe to survey internet speeds across the UK demonstrate a commitment to community welfare and customer satisfaction. Leveraging these initiatives in sales pitches can enhance brand loyalty and attract ethically conscious customers seeking to support socially responsible companies.

Acquisition Synergies Following its acquisition by ZYBRE, Air Broadband now forms part of a group that can address over 13 million premises. This expanded reach provides a significant opportunity for sales teams to tap into new markets, cross-sell services, and capitalize on the combined resources of the group to drive revenue growth.

Competitive Positioning Air Broadband's full fibre broadband service offering speeds of up to 1Gbps is positioned competitively in the market. Sales professionals can leverage this high-speed offering as a key selling point to attract customers looking for superior internet performance, especially in areas where competitors may offer slower speeds.