Frequent Flyer Program Air India recently launched the Maharaja Club, a revamped frequent flyer program following its merger with Vistara. This presents an opportunity to target loyal customers and offer exclusive benefits to increase customer retention and drive repeat business.
Expansion in Bengaluru With the development of a modern AME training facility in Bengaluru and the introduction of in-flight Wi-Fi services on select aircraft, Air India's expansion signifies a growing presence in this key aviation hub. Leveraging this expansion can open doors for partnerships and service offerings tailored to the Bengaluru market.
Innovative Services The introduction of Fly Prior, a flexible ancillary service, showcases Air India's commitment to enhancing the travel experience. Leveraging this innovative service can attract customers seeking personalized and convenient travel options, providing a competitive edge in the market.
Tech-Enabled Operations By utilizing a tech stack including Google AdSense, AppDynamics, and Adobe Experience Manager, Air India demonstrates a focus on leveraging technology for operational efficiency and enhanced customer experiences. Positioning tech solutions as part of a comprehensive travel offering can appeal to tech-savvy customers and drive sales.
Ultra Long-Haul Debut The introduction of the Airbus A350 aircraft on the Delhi-New York route marks Air India's foray into ultra long-haul flights. This presents an opportunity to target long-distance travelers and promote the luxurious features of the A350 to attract premium customers looking for comfort and style during extended journeys.