Nationwide scale Leverage Hilb Group’s national footprint to position Al Thurmond Agency as a gateway for cross-state employee benefits and commercial P&C solutions, highlighting coast-to-coast service capabilities to enterprise clients.

Employee benefits focus Target mid-market and small businesses seeking comprehensive employee benefits packages, leveraging the agency’s specialization in benefits to upsell bundled risk management and voluntary benefits services.

Technology leverage Promote the integrated tech stack (WordPress, cloud platforms, collaboration tools) as a modern, scalable delivery channel for clients, enabling streamlined quotes, policy management, and digital experience to attract tech-savvy decision-makers.

Financial health Use revenue range and backing by a top insurance broker to reassure prospects about stability, capacity for complex coverages, and access to broader carrier appetites and competitive terms.

Expansion potential Highlight opportunities to expand service lines in commercial property and casualty and risk management consulting to existing Hilb Group clients, as well as to attract new business from industries commonly served by national brokers.