Premier broker Alan Boswell Group is a top UK independent insurance broker with multiple specialized divisions, suggesting cross-sell opportunities across insurance, employee benefits, healthcare, and protection products to existing clients.

Award winning The group has recent recognitions including Insurance Broker of the Year 2025 and Which? Best Buy Status for landlord policies, signaling strong brand credibility and potential to upsell premium offerings and enhanced coverage to risk-aware customers.

Strength through scale With over 450 specialist staff across seven offices and UK-wide client reach, there are opportunities to expand services into new regional markets, verticals, and larger commercial accounts via bundled risk management and tailored schemes.

Financial resilience Revenue in the mid-range of hundreds of millions and a diversified services footprint (insurance, financial planning, employee benefits) present cross-sell potential into personal financial planning, corporate benefits, and risk management solutions for current clients.

Strategic partnerships Active partnerships and community presence (e.g., sports club sponsorships, regional awards) create openings for co-branded risk programs, employer engagement campaigns, and targeted SME client acquisition through joint marketing and referral networks.