Local Tile Focus With a local Albany presence and a small team, target nearby contractors and designers with a focused B2B program featuring reliable local delivery, bulk pricing, and design support to win repeat business.

Digital Growth Expand online visibility and e-commerce capability to reach homeowners and trades, using analytics to optimize SEO, product discovery, and appointment-based design consultations.

Partnerships & Showroom Develop partnerships with builders, remodelers, and designers, offering exclusive tile lines, showroom demonstrations, and installation coordination to differentiate from national chains.

Tech Modernization Leverage existing tech stack while upgrading to scalable e-commerce, inventory management, and CRM integrations to improve order accuracy and customer experience.

Market Positioning Position as a design-focused, customer-centric local supplier with expert design assistance and fast local delivery to compete with major national players, while promoting sustainable material options where available.