Insights

Community Engagement Opportunities AMA's active partnerships with local organizations such as Salvation Army, Project Forest, and Alvéole demonstrate a strong community focus, presenting opportunities to offer sponsorships, collaborative campaigns, or tailored CSR programs that resonate with their brand values and member base.

Digital Innovation and Interactive Content The launch of initiatives like the Roblox game Crosswalk Quest Zoo Rescue indicates a commitment to innovative, engaging digital content targeting families and children, opening prospects for educational tech solutions, gamified insurance products, or digital engagement platforms.

Sustainability and Environmental Focus Partnerships with Project Forest and the launch of eco-conscious projects reveal a propensity toward environmental initiatives, providing prospects for green insurance offerings, eco-friendly products, or sustainability-focused marketing collaborations.

Tech-Driven Customer Engagement AMA utilizes modern digital tools such as Genesys Cloud and Google Analytics to enhance service delivery and member engagement, offering opportunities to introduce advanced customer experience solutions, AI-driven analytics, or targeted digital marketing services.

Innovative Insurance Products With the recent launch of AMA MyPace and ongoing focus on adaptable insurance solutions, there is potential to promote innovative insurance offerings, digital policy management tools, or customized product packages tailored to evolving customer needs.

Similar companies to Alberta Motor Association

Alberta Motor Association Tech Stack

Alberta Motor Association uses 8 technology products and services including AppNexus, Amazon Web Services, Apple iCloud Mail, and more. Explore Alberta Motor Association's tech stack below.

  • AppNexus
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Apple iCloud Mail
    Email
  • Handlebars
    Javascript Frameworks
  • Google Maps
    Maps
  • Heap
    Mobile Analytics
  • PHP
    Programming Languages
  • HSTS
    Security

Media & News

Alberta Motor Association's Email Address Formats

Alberta Motor Association uses at least 1 format(s):
Alberta Motor Association Email FormatsExamplePercentage
First.Last@ama.ab.caJohn.Doe@ama.ab.ca
86%
FLast@ama.ab.caJDoe@ama.ab.ca
12%
Last.First@ama.ab.caDoe.John@ama.ab.ca
1%
First.Middle@ama.ab.caJohn.Michael@ama.ab.ca
1%

Frequently Asked Questions

Where is Alberta Motor Association's headquarters located?

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Alberta Motor Association's main headquarters is located at 10310 ga Macdonald Avenue Edmonton, Alberta t6j 6r7 Canada. The company has employees across 5 continents, including North AmericaAsiaAfrica.

What is Alberta Motor Association's official website and social media links?

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Alberta Motor Association's official website is ama.ab.ca and has social profiles on LinkedIn.

What is Alberta Motor Association's NAICS code?

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Alberta Motor Association's NAICS code is 81 - Other Services (except Public Administration).

How many employees does Alberta Motor Association have currently?

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As of June 2026, Alberta Motor Association has approximately 1.5K employees across 5 continents, including North AmericaAsiaAfrica. Key team members include Chief Information Officer: M. S.Chief Operating Officer, Insurance Services: R. J.Chief Operating Officer: J. R.. Explore Alberta Motor Association's employee directory with LeadIQ.

What industry does Alberta Motor Association belong to?

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Alberta Motor Association operates in the Consumer Services industry.

What technology does Alberta Motor Association use?

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Alberta Motor Association's tech stack includes AppNexusAmazon Web ServicesApple iCloud MailHandlebarsGoogle MapsHeapPHPHSTS.

What is Alberta Motor Association's email format?

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Alberta Motor Association's email format typically follows the pattern of First.Last@ama.ab.ca. Find more Alberta Motor Association email formats with LeadIQ.

When was Alberta Motor Association founded?

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Alberta Motor Association was founded in 1926.

Alberta Motor Association

Consumer ServicesAlberta, Canada1001-5000 Employees

AMA is a multi-service organization representing 1 million Albertans. While most often known for our roadside assistance program, we also offer travel, registries and insurance services, Alberta’s largest driver education school, a member rewards program and member events in our communities. Part of the CAA and AAA family, we’re focused on our member’s needs and guided by their values to provide products, services and advocacy to help them live confidently.

Anyone here will tell you that we’re a different kind of employer, and it all comes down to how we treat our members - and each other. We've boiled it down to just two words: Practically Family. That’s not just a catchy phrase, we live it every day through simple gestures. 

Practically Family is the web developer heading off shift who stops to help a team member carry items in the door, the insurance advisor who uses their break to pick up an extra coffee for a co-worker who’s having a bad day, or the registries agent who takes the time to help a member put their new licence plate on their vehicle. Not to mention all the birthday parties, free food days and wedding showers we throw for each other!

Taking care of one another, encouraging one another. It’s what family does, and what being Practically Family is all about. If you can picture yourself answering yes to the question, “Am I treating this member or colleague like a close family member or friend?” with every interaction, you’re our kind of people!

Section iconCompany Overview

Headquarters
10310 ga Macdonald Avenue Edmonton, Alberta t6j 6r7 Canada
Website
ama.ab.ca
NAICS Code
81 - Other Services (except Public Administration)
Founded
1926
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Alberta Motor Association's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Alberta Motor Association's revenue is estimated to be in the range of $1B$10B

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