Thought Leadership Leverage The Aqueous Cleaning Handbook launched on March 30, 2023 to educate and attract buyers in regulated sectors such as pharmaceutical, biotech and medical devices; pair with webinars and downloadable assets to convert readers into samples and sales opportunities.

Channel Expansion Leverage a broad distributor network across the US and 50+ countries to deepen vertical reach; target electronics, solar, optics, cosmetics and healthcare markets with distributor-specific SKUs, training, and co marketing to accelerate penetration.

Regulatory Validation Position cleaning products as validated for regulated environments by offering cleaning validation support, protocols and case studies to speed bids in pharma, biotech and medical devices; emphasize high performance detergents with documented results.

TCP Synergy As part of TCP Analytical, pursue cross-sell opportunities into TCP’s customer base and offer bundled cleaning and analytical services to create end to end critical cleaning solutions.

Digital Lead Gen Utilize Shopify powered e commerce and the free sample program to capture end user demand, route qualified leads to sales development, and run targeted campaigns while maintaining distributor relationships.