Alder New York
Personal Care Product ManufacturingNew York, United States2-10 Employees
We’re a queer and woman-owned independent skincare brand that makes products designed to work for all skin types, no matter your age, gender, or ethnicity.
Niche Market Focus Alder New York targets a diverse customer base by emphasizing inclusivity for all skin types, ages, genders, and ethnicities, presenting an opportunity to engage with a wide range of potential buyers seeking personalized skincare solutions.
Continuous Product Innovation With the recent launches of the Balancing Serum, Nourishing Cream, and the fragrance-free Cleansing Body Bar, Alder New York demonstrates a commitment to introducing new and innovative skincare products, creating opportunities to promote these unique offerings to customers looking for cutting-edge skincare solutions.
Strategic Partnerships in Place Alder New York's partnership with brands like Rosebud CBD showcases a willingness to collaborate with complementary businesses, indicating potential opportunities for joint marketing initiatives or cross-promotions to tap into each other's customer base and expand sales channels.
Tech-Savvy Marketing Approach Utilizing a tech stack comprising tools like Facebook Pixel, Vue.js, and Apple Pay, Alder New York demonstrates a modern and data-driven marketing approach, presenting an opportunity to leverage advanced technologies for targeted advertising, enhanced customer experience, and increased conversion rates.
Competitive Analysis and Benchmarking By comparing employee size, revenue, and market positioning with similar companies like Versed, Billie, and Cocofloss, Alder New York can identify areas of competitive advantage and potential growth in the personal care product industry, enabling strategic sales strategies to capitalize on market trends and customer preferences.
Alder New York uses 8 technology products and services including TikTok Pixel, Vue.js, jQuery, and more. Explore Alder New York's tech stack below.
Alder New York Email Formats | Percentage |
First@aldernewyork.com | 50% |
First@aldernewyork.com | 50% |
Personal Care Product ManufacturingNew York, United States2-10 Employees
We’re a queer and woman-owned independent skincare brand that makes products designed to work for all skin types, no matter your age, gender, or ethnicity.
Alder New York's revenue is in the range of $10M
Alder New York's revenue is in the range of $10M