Insights

Innovative Product Line SaltStick has recently launched new electrolyte products including Vitassium DrinkMix and Race Ready capsules, demonstrating a commitment to diversifying their offerings and addressing athlete demands for convenient, science-backed hydration solutions.

Strong Community Engagement The company's rapid response to customer feedback, leading to the development of the DrinkMix product, indicates a high level of engagement and loyalty among athletic consumers, presenting opportunities to expand brand loyalty and cross-sell related products.

Premium Positioning Manufacturing in the USA with clean ingredients and a science-backed approach positions SaltStick as a premium brand in the electrolyte market, appealing to health-conscious athletes and niche markets willing to pay a premium for quality products.

Growth Potential Despite a modest revenue range of up to $1 million, recent product launches and underexploited branding avenues suggest significant upside for sales expansion through targeted outreach to endurance athletes, fitness centers, and health stores.

Strategic Acquisitions Acquisition by American Pacific Group in 2020 indicates strong investor confidence and potential access to additional resources for market expansion and sales growth, especially considering their proximity to larger competitors like Liquid I.V and BioSteel.

Similar companies to Alete Active Nutrition

Alete Active Nutrition Tech Stack

Alete Active Nutrition uses 8 technology products and services including Statcounter, WordPress Super Cache, Mailchimp, and more. Explore Alete Active Nutrition's tech stack below.

  • Statcounter
    Analytics
  • WordPress Super Cache
    Caching
  • Mailchimp
    Email
  • Font Awesome
    Font Scripts
  • Twemoji
    Font Scripts
  • HeadJS
    Javascript Libraries
  • PHP
    Programming Languages
  • Yoast SEO
    Search Engines

Media & News

Alete Active Nutrition's Email Address Formats

Alete Active Nutrition uses at least 1 format(s):
Alete Active Nutrition Email FormatsExamplePercentage
Last@saltstick.comDoe@saltstick.com
30%
First@saltstick.comJohn@saltstick.com
20%
Last@saltstick.comDoe@saltstick.com
30%
First@saltstick.comJohn@saltstick.com
20%

Frequently Asked Questions

What is Alete Active Nutrition's phone number?

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You can contact Alete Active Nutrition's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Alete Active Nutrition's official website and social media links?

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Alete Active Nutrition's official website is saltstick.com and has social profiles on LinkedIn.

What is Alete Active Nutrition's NAICS code?

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Alete Active Nutrition's NAICS code is 31-33 - Manufacturing.

How many employees does Alete Active Nutrition have currently?

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As of December 2025, Alete Active Nutrition has approximately 11 employees across 1 continents, including North America. Key team members include Sales Director: M. B.Board Member: J. A. F.Athlete: R. P.. Explore Alete Active Nutrition's employee directory with LeadIQ.

What industry does Alete Active Nutrition belong to?

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Alete Active Nutrition operates in the Manufacturing industry.

What technology does Alete Active Nutrition use?

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Alete Active Nutrition's tech stack includes StatcounterWordPress Super CacheMailchimpFont AwesomeTwemojiHeadJSPHPYoast SEO.

What is Alete Active Nutrition's email format?

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Alete Active Nutrition's email format typically follows the pattern of Last@saltstick.com. Find more Alete Active Nutrition email formats with LeadIQ.

When was Alete Active Nutrition founded?

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Alete Active Nutrition was founded in 2006.

Alete Active Nutrition

ManufacturingCalifornia, United States11-50 Employees

SaltStick is a leading electrolyte brand on a mission to provide a faster, more convenient way to replenish the electrolytes you lose in your sweat.

Almost 20 years ago, Jonathan Toker noticed a problem. So, like many entrepreneurs, he created the solution himself: SaltStick. As a professional athlete and heavy sweater, Jonathan needed to replenish electrolytes during his training sessions.

Jonathan's day job as a Ph.D. chemist gave him access to the latest medical literature on hydration. Science showed most people's sweat contains a similar ratio of electrolytes across sodium, potassium, calcium and magnesium.

But when he compared the electrolyte breakdown of products on the market, he realized none of them delivered this ratio. Some options had too much potassium, while others didn't have enough. Others didn't contain crucial minerals like calcium and magnesium.

Not to mention, sports drinks were too bulky to carry around, and powders were messy. So, he created the fastest and most convenient way to replace electrolytes on the go.

Science Backed: Every SaltStick product is built to match the ratio of electrolytes to what you lose in your sweat: Sodium, potassium, calcium and magnesium

Faster and Easier: Our products are low-or no-carb, and you don't need to mix them with water. That means no waiting and no mess. It also gives you control over how much to take, and when.

Clean Ingredients: For us, quality is paramount. We manufacture everything in the USA with the highest quality ingredients. NO artificial colors, flavors, preservatives, or sweeteners.

Today, SaltStick replenishes the electrolytes lost in sweat across all types of activities. Because good things happen to those who sweat!

Section iconCompany Overview

Phone number
NAICS Code
31-33 - Manufacturing
Founded
2006
Employees
11-50

Section iconFunding & Financials

  • $1M

    Alete Active Nutrition's revenue is estimated to be in the range of $1M

Section iconFunding & Financials

  • $1M

    Alete Active Nutrition's revenue is estimated to be in the range of $1M

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