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Insights

Recent Expansion BioSteel's recent launch of the BioSteel Sports Academy presents an opportunity to promote and sell sports nutrition products to a new audience of athletes and fitness enthusiasts connected to the academy.

Strategic Partnership The partnership with Canopy Growth Corporation, known for expertise in CBD, provides a platform for introducing CBD-infused sports nutrition products to a health-conscious customer base seeking innovative wellness solutions.

Competitive Acquisition Although experiencing a decrease in headcount due to financial challenges, BioSteel's acquisition by Coachwood Group can be leveraged to form strategic alliances with their existing brands and networks, potentially unlocking new distribution channels.

Celebrity Endorsement With the hire of MMA pro star Kevin Holland, BioSteel gains a brand ambassador that can help elevate brand awareness and credibility, leading to increased interest and sales in the sports nutrition market.

Industry Convergence Given the experience of selling assets to Suncupjuice and Gregory Packaging Inc., BioSteel can explore cross-promotional opportunities in the beverage and nutrition sectors, tapping into a broader consumer base and driving product sales.

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BioSteel Tech Stack

BioSteel uses 8 technology products and services including Google Ads, AWIN, Google Analytics, and more. Explore BioSteel's tech stack below.

  • Google Ads
    Advertising
  • AWIN
    Affiliate Advertising Networks
  • Google Analytics
    Analytics
  • Google Ads Conversion Tracking
    Analytics
  • Mailchimp
    Email
  • Backbone.js
    Javascript Frameworks
  • JSS
    Javascript Frameworks
  • MUI
    UI Frameworks

BioSteel's Email Address Formats

BioSteel uses at least 1 format(s):
BioSteel Email FormatsExamplePercentage
FLast@biosteel.comJDoe@biosteel.com
45%
Last@biosteel.comDoe@biosteel.com
9%
First.Last@biosteel.comJohn.Doe@biosteel.com
1%
FLast@biosteel.comJDoe@biosteel.com
45%

Frequently Asked Questions

Where is BioSteel's headquarters located?

Minus sign iconPlus sign iconBioSteel's main headquarters is located at 87 Wingold Ave Unit 1 Toronto, Ontario M6B 1P8 CA. The company has employees across 4 continents, including North AmericaEuropeAsia.

What is BioSteel's official website and social media links?

Minus sign iconPlus sign iconBioSteel's official website is biosteel.com and has social profiles on LinkedIn.

How much revenue does BioSteel generate?

Minus sign iconPlus sign icon As of October 2024, BioSteel's annual revenue reached $7.5M.

How many employees does BioSteel have currently?

Minus sign iconPlus sign iconAs of October 2024, BioSteel has approximately 74 employees across 4 continents, including North AmericaEuropeAsia. Key team members include Chief Operating Officer: C. W.Chief Technology Officer: L. P.Chief Commercial Officer: T. W.. Explore BioSteel's employee directory with LeadIQ.

What industry does BioSteel belong to?

Minus sign iconPlus sign iconBioSteel operates in the Manufacturing industry.

What technology does BioSteel use?

Minus sign iconPlus sign iconBioSteel's tech stack includes Google AdsAWINGoogle AnalyticsGoogle Ads Conversion TrackingMailchimpBackbone.jsJSSMUI.

What is BioSteel's email format?

Minus sign iconPlus sign iconBioSteel's email format typically follows the pattern of . Find more BioSteel email formats with LeadIQ.

When was BioSteel founded?

Minus sign iconPlus sign iconBioSteel was founded in 2009.
BioSteel

BioSteel

ManufacturingOntario, Canada51-200 Employees

Long before anyone even a brand name, our original Pink Drink made its way into the most prestigious locker rooms in professional sports, popping up on TV screens and social media feeds everywhere.
Affectionately known as #DrinkThePink™, it became highly regarded for its premium ingredients and sugar free formula. Shortly thereafter, the BioSteel™ brand was born. 
Our mission is to create the healthiest and most trusted sports nutrition products on the planet The best kept secret in sports is no longer a secret.
It's Just The Truth!

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Section iconCompany Overview

Headquarters
87 Wingold Ave Unit 1 Toronto, Ontario M6B 1P8 CA
Website
biosteel.com
Founded
2009
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    BioSteel's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    BioSteel's revenue is in the range of $10M

Company Leadership

Employee Directory

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