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Insights

Brand Expansion Potential BioSteel's recent partnership with Canopy Growth Corporation in the field of CBD presents an opportunity for targeting health and wellness markets looking for innovative sports nutrition products.

Market Disruption Strategy BioSteel's exclusive partnership with fitness franchisor F45 positions them as a prominent player in the sports drink industry, allowing for targeted marketing strategies toward fitness enthusiasts and gym-goers.

Competitor Acquisition Opportunities Given recent acquisitions and sell-offs within the sports nutrition industry, BioSteel can explore partnerships or acquisitions with smaller companies like NutraChamps and Performance Lab to diversify product offerings and tap into new customer segments.

Product Portfolio Upsell With a focus on premium ingredients and a sugar-free formula, BioSteel can leverage its unique selling proposition to upsell to health-conscious consumers seeking high-quality sports nutrition products, potentially increasing revenue streams.

Digital Marketing Advantage Utilizing a tech stack that includes Google Ads, Microsoft Clarity, and Shopify, BioSteel has the tools to enhance digital marketing efforts, target specific customer segments, and drive online sales growth through data-driven strategies.

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BioSteel Tech Stack

BioSteel uses 8 technology products and services including Google Ads, AWIN, Microsoft Clarity, and more. Explore BioSteel's tech stack below.

  • Google Ads
    Advertising
  • AWIN
    Affiliate Advertising Networks
  • Microsoft Clarity
    Analytics
  • Google Analytics
    Analytics
  • Shopify
    E-commerce
  • Stimulus
    Javascript Frameworks
  • Knockout.js
    Javascript Frameworks
  • MUI
    UI Frameworks

BioSteel's Email Address Formats

BioSteel uses at least 1 format(s):
BioSteel Email FormatsExamplePercentage
FLast@biosteel.comJDoe@biosteel.com
45%
Last@biosteel.comDoe@biosteel.com
9%
First.Last@biosteel.comJohn.Doe@biosteel.com
1%
FLast@biosteel.comJDoe@biosteel.com
45%

Frequently Asked Questions

Where is BioSteel's headquarters located?

Minus sign iconPlus sign iconBioSteel's main headquarters is located at 87 Wingold Ave Unit 1 Toronto, Ontario M6B 1P8 CA. The company has employees across 4 continents, including North AmericaEuropeOceania.

What is BioSteel's official website and social media links?

Minus sign iconPlus sign iconBioSteel's official website is biosteel.com and has social profiles on LinkedIn.

How much revenue does BioSteel generate?

Minus sign iconPlus sign icon As of August 2024, BioSteel's annual revenue reached $7.5M.

How many employees does BioSteel have currently?

Minus sign iconPlus sign iconAs of August 2024, BioSteel has approximately 78 employees across 4 continents, including North AmericaEuropeOceania. Key team members include Chief Technology Officer: L. P.Chief Commercial Officer: T. W.Head Of Specialty Sales - North America: S. S.. Explore BioSteel's employee directory with LeadIQ.

What industry does BioSteel belong to?

Minus sign iconPlus sign iconBioSteel operates in the Manufacturing industry.

What technology does BioSteel use?

Minus sign iconPlus sign iconBioSteel's tech stack includes Google AdsAWINMicrosoft ClarityGoogle AnalyticsShopifyStimulusKnockout.jsMUI.

What is BioSteel's email format?

Minus sign iconPlus sign iconBioSteel's email format typically follows the pattern of . Find more BioSteel email formats with LeadIQ.

When was BioSteel founded?

Minus sign iconPlus sign iconBioSteel was founded in 2009.
BioSteel

BioSteel

ManufacturingOntario, Canada51-200 Employees

Long before anyone even a brand name, our original Pink Drink made its way into the most prestigious locker rooms in professional sports, popping up on TV screens and social media feeds everywhere.
Affectionately known as #DrinkThePink™, it became highly regarded for its premium ingredients and sugar free formula. Shortly thereafter, the BioSteel™ brand was born. 
Our mission is to create the healthiest and most trusted sports nutrition products on the planet The best kept secret in sports is no longer a secret.
It's Just The Truth!

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Section iconCompany Overview

Headquarters
87 Wingold Ave Unit 1 Toronto, Ontario M6B 1P8 CA
Website
biosteel.com
Founded
2009
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $10M

    BioSteel's revenue is in the range of $10M

Section iconFunding & Financials

  • $10M

    BioSteel's revenue is in the range of $10M

Company Leadership

Employee Directory

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