Local masonry focus Target the Alexandria and Willmar market by promoting end-to-end masonry, landscaping and hearth product solutions to homeowners and small contractors seeking integrated outdoor living spaces.

Small business scale Opportunity to upsell premium materials and finished outdoor displays to a business with 0-1 employees through channel partnerships, install services, and localized marketing collaborations.

Visual showroom advantage Leverage their experience with indoor/outdoor displays to propose virtual or in-person showroom collaborations, co-branded demonstrations, and content that showcases complete fireplace and exterior design packages.

Revenue growth potential With annual revenue in the range of one to ten million, there is room to broaden supplier relationships, expand product lines (stone, brick, hearth tech), and pursue project-led recurring revenue from maintenance and upgrades.

Tech integration avenue Utilize their lightweight tech stack to propose digital marketing, lead capture, and CRM-enabled project tracking for customer journeys, improving lead conversion and post-sale service for outdoor living projects.