Alfam Consumer Credit
Financial ServicesUtrecht, Netherlands51-200 Employees
Alfam Consumer Credit is a Dutch financial services company based in Utrecht that provides loans and credit solutions to support growth for customers and partners. It operates as a wholly owned subsidiary of ABN AMRO Bank N.V. and is supervised by the AFM; the business operates under multiple brands, including Defam, Credivance, GreenLoans and Alpha Credit Nederland. The company emphasizes responsible lending and aims to develop future-oriented, sustainable financing through carefully chosen partnerships. Its offerings target both individual borrowers and partner organizations within the consumer credit space, reflecting a multi-brand approach within the Dutch financial services sector. In November 2025, Rabobank announced plans to acquire Alfam, indicating potential changes to ownership and strategy.