Insights

Performance Marketing Approach Alley Group’s focus on data-driven performance marketing that emphasizes lower CPA and better customer experiences positions it as an ideal partner for brands seeking to optimize digital acquisition and retention efforts, offering opportunities for collaboration with companies aiming to enhance their marketing ROI.

Tech-Powered Solutions With a technology stack that includes major platforms like Facebook Ads, Google, and Cloudflare, Alley specializes in leveraging advanced digital tools, making it attractive for technology providers or innovative Martech companies looking to expand their integrations or enhance performance marketing capabilities.

Disruptive Agency Model Alley’s identity as an anti-agency that prioritizes direct client results over traditional billable hours creates potential for outreach to brands and organizations frustrated with conventional agency models, seeking more transparent, results-oriented digital marketing partnerships.

Growth Potential Operating within the advertising services industry with a revenue range of 10 to 50 million and a lean team, Alley presents a scalable opportunity for growth-focused service providers seeking to support or expand their client base in digital marketing and analytics solutions.

Market Trends and Competitors Given the competitive landscape with large players like Publicis Groupe and Ogilvy, Alley’s niche focus on data-centric, performance-driven marketing offers differentiation, making it an appealing target for agencies or tech companies looking to collaborate on innovative advertising solutions.

Alley Group Tech Stack

Alley Group uses 8 technology products and services including Linkedin Insight Tag, Microsoft Excel, Google Maps, and more. Explore Alley Group's tech stack below.

  • Linkedin Insight Tag
    Analytics
  • Microsoft Excel
    Editors
  • Google Maps
    Maps
  • ActiveCampaign
    Marketing Automation
  • Cloudflare Bot Management
    Security
  • X-XSS-Protection
    Security
  • HSTS
    Security
  • Gatsby
    Web Frameworks

Alley Group's Email Address Formats

Alley Group uses at least 2 format(s):
Alley Group Email FormatsExamplePercentage
First@alley-group.comJohn@alley-group.com
98%
First.Last@alley-group.comJohn.Doe@alley-group.com
2%

Frequently Asked Questions

Where is Alley Group's headquarters located?

Minus sign iconPlus sign icon
Alley Group's main headquarters is located at Level 2, 145 William Street Darlinghurst, NSW 2010 AU. The company has employees across 4 continents, including OceaniaAsiaNorth America.

What is Alley Group's stock symbol?

Minus sign iconPlus sign icon
Alley Group is a publicly traded company; the company's stock symbol is TVE.

What is Alley Group's official website and social media links?

Minus sign iconPlus sign icon
Alley Group's official website is alleygroup.com.au and has social profiles on LinkedIn.

What is Alley Group's NAICS code?

Minus sign iconPlus sign icon
Alley Group's NAICS code is 5418 - Advertising, Public Relations, and Related Services.

How many employees does Alley Group have currently?

Minus sign iconPlus sign icon
As of October 2025, Alley Group has approximately 95 employees across 4 continents, including OceaniaAsiaNorth America. Key team members include Chief Executive Officer (australia): G. N.Chief Technology Officer: P. D.Head Of Paid Brand & Acquisition: O. B.. Explore Alley Group's employee directory with LeadIQ.

What industry does Alley Group belong to?

Minus sign iconPlus sign icon
Alley Group operates in the Marketing Services industry.

What technology does Alley Group use?

Minus sign iconPlus sign icon
Alley Group's tech stack includes Linkedin Insight TagMicrosoft ExcelGoogle MapsActiveCampaignCloudflare Bot ManagementX-XSS-ProtectionHSTSGatsby.

What is Alley Group's email format?

Minus sign iconPlus sign icon
Alley Group's email format typically follows the pattern of First@alley-group.com. Find more Alley Group email formats with LeadIQ.

When was Alley Group founded?

Minus sign iconPlus sign icon
Alley Group was founded in 2013.

Alley Group

Marketing ServicesNew South Wales, Australia51-200 Employees

OUR MISSION IS SIMPLE.

For brands, who, like us, believe that when you spend money on marketing you need to make money, Alley is the performance marketing partner powering in-house teams to deliver unrivaled growth online and in-store.

HOW WE DO IT.

Our customer acquisition and retention strategy is based on a foundation of passion for big data and the discipline for conversions. By utilizing big data for prospecting, retargeting and attribution we’re able to serve the right person, the right ad at the right time in the right context. Our vision is to finally eliminate “spray & pray” digital marketing providing not only a lower CPA for our clients but a better overall better experience for their customers.

WHO WE ARE.

We are the anti-agency. We were founded by a group of client-side digital marketers that saw that the agency model was broken and were frustrated no one was looking to disrupt it.

We don’t sell people – we sell technology powered by people.
We don’t count billable hours – we count our client’s revenue.
We have no Account “middlemen” – only Customer Acquisition Strategists.
We never blindly spend money – we act as if the money was our own.
We don’t get complacent – we work as hard on Day 1 as Day 1,000.

Section iconCompany Overview

Headquarters
Level 2, 145 William Street Darlinghurst, NSW 2010 AU
Stock Symbol
TVE
NAICS Code
5418 - Advertising, Public Relations, and Related Services
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    Alley Group's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Alley Group's revenue is estimated to be in the range of $10M$25M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.