R/GA
Advertising ServicesNew York, United States1001-5000 Employees
R/GA operates in advertising services as an independent creative innovation firm, headquartered in New York. The company focuses on designing intelligent brand systems that help businesses stay ahead in a data-driven era. Its work spans multiple disciplines to blend creativity with technology and shape evolving brand experiences. In 2026, R/GA pursued several AI-driven initiatives, including a beta conversational AI prototype named Forever Founder and a retrospective book commemorating nearly five decades of work. It also partnered with G42 to develop alpha.G42.ai, an adaptive Generative Interface intended to replace static websites with real-time, AI-generated brand experiences.