Alliance Connection, Inc.

Marketing ServicesMichigan, United States11-50 Employees

Alliance Connection, Inc. is a mid-sized marketing services firm based in Detroit, Michigan, specializing in the travel sector with a focus on Caribbean and Mexican brands. It provides integrated services that include public relations, brand partnerships, influencer collaborations, and experiential marketing to help travel brands connect with travelers and influence buying decisions. With more than 15 years of experience working with resorts and destinations across the United States, the firm seeks to drive awareness and bookings through strategic partnerships and coordinated brand interactions within a broad ecosystem of media and influencers.

In 2025 the agency launched SPARK, a strategic offering designed to deliver trendcasting insights, immersive workshops, ready-to-use marketing playbooks, guest experience blueprints, and collaboration opportunities to support forward-looking travel campaigns. The company has also formed partnerships with hospitality and consumer brands, including Lopesan Hotels & Resorts and Hempz, reflecting its work at the intersection of travel, wellness, and design-forward hospitality. The organization has been recognized for its contributions to the industry, including a UNITAS Luminary Award in 2023.

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