Insights

Diverse Customer Base Alliance serves a wide range of clients including hotels, pubs, educational institutions, health and leisure clubs, care homes, and restaurants, presenting opportunities to offer tailored catering equipment and disposables solutions across multiple sectors.

Sector Expansion Potential The company's involvement in supplying to public sector partners and various industries such as airports, healthcare, and transportation indicates a strategic opportunity to develop specialized product offerings for these high-demand areas.

Tech-Driven Engagement With a robust technology infrastructure including AWS, Google Tag Manager, and e-commerce capabilities, Alliance is well-positioned to enhance digital sales channels and targeted marketing efforts, creating opportunities for digital solution providers.

Financial Insights Although Alliance's revenue ranges between $10 million and $25 million, its recent financial reports suggest room for growth and scaling, especially by expanding its product lines or entering new market segments within the hospitality and public sectors.

Industry Trends The company's focus on providing non-food catering equipment and disposables aligns with current hospitality industry trends emphasizing hygiene, convenience, and sustainability, offering a chance to promote eco-friendly and innovative product solutions.

Alliance Tech Stack

Alliance uses 8 technology products and services including Amazon Web Services, Cart Functionality, Amazon Simple Email Service, and more. Explore Alliance's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • Cart Functionality
    E-commerce
  • Amazon Simple Email Service
    Email
  • Feefo
    Online Review Management
  • Windows Server
    Operating Systems
  • HSTS
    Security
  • Google Tag Manager
    Tag Management
  • Microsoft ASP.NET
    Web Frameworks

Media & News

Alliance's Email Address Formats

Alliance uses at least 1 format(s):
Alliance Email FormatsExamplePercentage
FLast@alliancenational.co.ukJDoe@alliancenational.co.uk
62%
First.Last@alliancenational.co.ukJohn.Doe@alliancenational.co.uk
17%
FirstL@alliancenational.co.ukJohnD@alliancenational.co.uk
12%
FirstLast@alliancenational.co.ukJohnDoe@alliancenational.co.uk
9%

Frequently Asked Questions

Where is Alliance's headquarters located?

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Alliance's main headquarters is located at Crewe, England cw2 8uy United Kingdom. The company has employees across 3 continents, including EuropeAsiaOceania.

What is Alliance's phone number?

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You can contact Alliance's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Alliance's stock symbol?

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Alliance is a publicly traded company; the company's stock symbol is AB.

What is Alliance's official website and social media links?

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Alliance's official website is alliancenational.co.uk and has social profiles on LinkedIn.

What is Alliance's SIC code NAICS code?

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Alliance's SIC code is 5199 - Nondurable Goods, Not Elsewhere Classified NAICS code is 7211 - Traveler Accommodation.

How many employees does Alliance have currently?

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As of April 2026, Alliance has approximately 241 employees across 3 continents, including EuropeAsiaOceania. Key team members include Head Of National Accounts (horeca): A. A.Head Of Public Sector: R. B.Stock Controller: C. T.. Explore Alliance's employee directory with LeadIQ.

What industry does Alliance belong to?

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Alliance operates in the Hospitality industry.

What technology does Alliance use?

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Alliance's tech stack includes Amazon Web ServicesCart FunctionalityAmazon Simple Email ServiceFeefoWindows ServerHSTSGoogle Tag ManagerMicrosoft ASP.NET.

What is Alliance's email format?

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Alliance's email format typically follows the pattern of FLast@alliancenational.co.uk. Find more Alliance email formats with LeadIQ.

Alliance

HospitalityEngland, United Kingdom201-500 Employees

Alliance is the UK and Ireland's leading supplier of non-food catering equipment and disposables. Established in 1999 the aim was to create a different sort of company, one which was dedicated to serving its customer base with flair and fairness whilst putting your happiness as our key focus.

Our vast customer base includes hotels, pubs, educational institutes, health and leisure clubs, care homes, restaurants and catering establishments of all shapes and sizes. We range from offering products and solutions for national chains to small single site businesses. In addition, we also supply major public sector partners thanks to our extensive experience

Section iconCompany Overview

Headquarters
Crewe, England cw2 8uy United Kingdom
Phone number
SIC Code
5199 - Nondurable Goods, Not Elsewhere Classified
Stock Symbol
AB
NAICS Code
7211 - Traveler Accommodation
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Alliance's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Alliance's revenue is estimated to be in the range of $10M$25M

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