AllianceBenefits, LLC Powered by Amwins

Human Resources ServicesMaryland, United States2-10 Employees

AllianceBenefits, LLC, powered by Amwins, is a small Maryland-based firm in the Human Resources Services sector that focuses on employee benefits advisory. Founded in 1993, it aims to be a leading provider of employee benefits, risk management, and financial services in the Mid-Atlantic. The company serves organizations seeking customized benefit plan design, regulatory compliance, and ongoing plan administration.

Its professionals cover plan design, compliance, technology, and day-to-day administration, and the firm maintains in-house software to support administration. Clients are supported by a dedicated liaison from the Employer Services team, ensuring personalized assistance, while participants receive guidance from a team familiar with employee perspectives. Founders Rob Cohen and Marcia Friedman have spoken nationally on topics related to strategic plan design, health care reform, compliance, incentives, wellness, and consumerism.

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