Allidura Consumer

Public Relations and Communications ServicesNew York, United States11-50 Employees

Allidura is a full-service communications firm that specializes in designing strategic programs that build enduring alliances between brands and those that influence them. At a time when most people believe nearly everything impacts health, and everyone has something to say about it, Allidura helps brands drive engagement, create advocates and enhance brand perception over time. Born out of InVentiv Health’s heritage of “all things health”, Allidura is a close-knit team who has an enthusiasm for health and wellness. We’ve studied it, pursued it or dedicated our careers to it. We’ve worked with some of the world’s most iconic brands to create innovative, compelling campaigns that cut through the noise and connect with today’s socially charged, health-minded consumers. Allidura programs are driven on consumer insights – “nuggets” of behavior – that are interpreted through the lens of health. This unique perspective and approach allows us to create powerful connections between consumer influencers and brands. The programs and counsel Allidura offers have been tapped by a full range of consumer product companies, including global food and beverage brands, nutritional supplement makers, over-the-counter health and beauty products, and health technology companies.

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