Insights

International Expansion Beiersdorf's recent acquisitions and expansions into luxury skincare brands such as La Prairie present an opportunity for cross-selling products in new markets and upscale clientele segments.

Innovative Product Launch The launch of 'Glycostop', a patented anti-aging ingredient, showcases Beiersdorf's commitment to innovation, providing a unique selling point that can attract customers looking for cutting-edge skincare solutions.

Competitive Differentiation By focusing on combating glycation, a key factor in skin aging, Beiersdorf can position itself as a leader in anti-aging skincare, offering a compelling reason for customers to choose their products over competitors.

Executive Leadership With the appointment of Estelle Létang, a former Estée Lauder executive, as the CEO of La Prairie, Beiersdorf gains an industry insider who can leverage networks and expertise to drive sales growth and brand visibility.

Strategic Acquisitions Beiersdorf's acquisition of real estate assets from Clinique La Prairie highlights their strategic moves in the luxury segment, providing an opportunity to introduce synergies between the brands and leverage the prestige associated with heritage brands.

Beiersdorf Tech Stack

Beiersdorf uses 8 technology products and services including Google Ads, TikTok Pixel, RequireJS, and more. Explore Beiersdorf's tech stack below.

  • Google Ads
    Advertising
  • TikTok Pixel
    Analytics
  • RequireJS
    Javascript Frameworks
  • jQuery
    Javascript Libraries
  • web-vitals
    Javascript Libraries
  • Java
    Programming Languages
  • Video.js
    Video Players
  • IIS
    Web Servers

Media & News

Beiersdorf's Email Address Formats

Beiersdorf uses at least 1 format(s):
Beiersdorf Email FormatsExamplePercentage
first.last@beiersdorf.comJohn.Doe@beiersdorf.com
95%
first.middle@beiersdorf.comJohn.Michael@beiersdorf.com
3%
last.first@beiersdorf.comDoe.John@beiersdorf.com
1%
first.middle.last@beiersdorf.comJohn.Michael.Doe@beiersdorf.com
1%

Frequently Asked Questions

Where is Beiersdorf's headquarters located?

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Beiersdorf's main headquarters is located at Unnastraße 48 Hamburg, 20253 DE. The company has employees across 6 continents, including EuropeAsiaNorth America.

What is Beiersdorf's official website and social media links?

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Beiersdorf's official website is beiersdorf.com and has social profiles on LinkedIn.

How much revenue does Beiersdorf generate?

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As of July 2024, Beiersdorf's annual revenue reached $501B.

What is Beiersdorf's NAICS code?

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Beiersdorf's NAICS code is 32562 - Toilet Preparation Manufacturing.

How many employees does Beiersdorf have currently?

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As of July 2024, Beiersdorf has approximately 16K employees across 6 continents, including EuropeAsiaNorth America. Key team members include Chief Digital Officer Cdo: A. A.Chief Procurement Officer: C. B.Chief Information Security Officer: K. W.. Explore Beiersdorf's employee directory with LeadIQ.

What industry does Beiersdorf belong to?

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Beiersdorf operates in the Personal Care Product Manufacturing industry.

What technology does Beiersdorf use?

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Beiersdorf's tech stack includes Google AdsTikTok PixelRequireJSjQueryweb-vitalsJavaVideo.jsIIS.

What is Beiersdorf's email format?

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Beiersdorf's email format typically follows the pattern of . Find more Beiersdorf email formats with LeadIQ.

When was Beiersdorf founded?

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Beiersdorf was founded in 1882.
Beiersdorf

Beiersdorf

Personal Care Product ManufacturingHamburg, Germany10001+ Employees

Beiersdorf has been a pioneer in innovative, high-quality skin care products and groundbreaking skin research for over 140 years. Our internationally beloved brands, including NIVEA – the world’s no. 1 skin care brand –, Eucerin, La Prairie, and Hansaplast, are cherished by millions around the world. Our diverse and trusted portfolio of brands also includes Aquaphor, Coppertone, Chantecaille, Labello, 8x4 and Hidrofugal. 

With a team of over 20,000 dedicated employees worldwide, Beiersdorf is united by shared core values, a vibrant corporate culture and our guiding purpose: Care Beyond Skin. We are committed to an ambitious sustainability agenda that creates real value for consumers, society and the environment. 

At Beiersdorf, our people are our greatest asset –  they make all the difference in our success now and in the future. If you’re inspired to join us in our mission to be the world’s best skin care company, we invite you to explore the exciting career paths we offer. As the inventors of modern skin care, we provide countless opportunities for growth and meaningful responsibilities across the globe. 

Whether you're just starting your career or are a seasoned professional and whether your background is in science or business, our open, inclusive and purpose-driven corporate culture is designed to help you thrive. We offer the freedom to unleash your entrepreneurial spirit and share your passion for our brands, people and innovative technologies and the planet. Join us at Beiersdorf, where your ideas and enthusiasm can shape the future of skin care. 

Imprint: https://www.beiersdorf.com/meta-pages/imprint 

Social Media Netiquette: https://www.beiersdorf.com/meta-pages/social-media-policy 

Section iconCompany Overview

Headquarters
Unnastraße 48 Hamburg, 20253 DE
NAICS Code
32562 - Toilet Preparation Manufacturing
Founded
1882
Employees
10001+

Section iconFunding & Financials

  • $1B

    Beiersdorf's revenue is in the range of $1B

Section iconFunding & Financials

  • $1B

    Beiersdorf's revenue is in the range of $1B

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