Acquisition and Rebranding Following its acquisition by Monro Muffler Brake Inc., Allied Discount Tire & Brake is undergoing a rebranding process to Tire Choice Auto Service Centers, presenting opportunities for targeted marketing campaigns aimed at customers loyal to the new brand identity.

Regional Expansion Potential With 12 retail locations in southern Louisiana, the company displays room for expansion within local markets, making it a viable prospect for regional growth strategies and localized advertising solutions.

Industry Positioning Operating in the motor vehicle manufacturing sector with a mid-sized workforce and a revenue range of 10 to 25 million dollars, the company is positioned as a significant regional player, suitable for tailored B2B solutions and supply chain partnerships.

Digital Tech Stack Utilizing a range of digital advertising and server technologies like AppNexus, Smart AdServer, and New Relic indicates an openness to digital engagement, which can be leveraged through targeted digital marketing and analytics services.

Market Opportunity Being part of a competitive landscape with similarly sized companies such as Tire Kingdom and Big O Tires suggests opportunities for competitive differentiation through customized service or product offerings, appealing to local automotive repair and maintenance needs.