Growth through Acquisition The recent acquisition of Allied Electric by Buckles-Smith indicates potential expansion opportunities within existing distribution channels, enabling sales teams to leverage new customer bases and increase product penetration in the automation machinery market.

Mid-Size Market Focus With a revenue range of 10 to 25 million dollars and a mid-sized workforce, Allied Electric presents an attractive target for companies seeking to expand their automation component sales without the complexities of large enterprise deals.

Industry Positioning As a manufacturer specializing in PLCs and Drives, Allied Electric is well-positioned to supply automation components to industrial customers, opening opportunities to upsell or bundle related products to existing clients in manufacturing and processing sectors.

Digital Engagement Strategies The company's active online presence, utilizing platforms like Facebook and YouTube, offers avenues for targeted digital marketing campaigns and educational content to generate leads and increase brand awareness among automation professionals.

Partnering with Key Players Aligning sales efforts with industry giants like Siemens, ABB, and Franklin Electric could facilitate joint ventures or channel partnerships, expanding Allied Electric's market reach and providing access to larger project opportunities.