Product Innovation Alpha Lion constantly launches new and limited edition product lines like 'Cocoa Buffs' and 'Liberty Juice,' presenting upselling and cross-selling opportunities to engage customers with exciting offerings.

Charitable Partnerships Through partnerships with charities like Vitamin Angels, Alpha Lion showcases its commitment to social responsibility, providing a sales angle based on supporting philanthropic causes that resonate with customers.

Market Expansion Recent partnerships with organizations like the Natural Gas Vehicle Institute indicate a focus on market diversification. This paves the way for sales opportunities in new sectors and industries beyond traditional fitness and wellness markets.

Customer-Centric Approach Alpha Lion's emphasis on customer obsession and product quality sets a strong foundation for building long-term relationships. Sales representatives can leverage this reputation to emphasize the brand's focus on customer satisfaction and loyalty.

Technology Integration Utilization of a robust tech stack including Google Analytics and Shopify enables Alpha Lion to gather valuable customer insights and drive personalized marketing strategies. Sales teams can utilize these tools to target customers effectively and drive sales growth.