Insights

Product Expansion Opportunity to upsell and cross-sell by introducing ultrafiltered milk-based shakes and fruit-flavoured protein bars to current B2C customers, leveraging existing trust in all-natural ingredients and transparent labeling.

Strategic Partnerships Leverage recent partnership with Spartan Nutrition and regional events like Tough Mudder and DEKA to establish co-branded product bundles, sponsorships, and exclusive editions for fitness communities and endurance events.

ERP & Ops Modernization NetSuite adoption signals a scalable foundation for distribution and wholesale growth; target wholesalers, retailers, and e-commerce partners who require reliable back-end integration and real-time inventory to support broader channel expansion.

Retail & E‑com Acceleration Investment in a multi-platform tech stack (Shopify, AWS, Google Cloud, Criteo, Clarity) creates opportunities for personalized marketing, retargeting, and enhanced D2C experiences to boost average order value and repeat purchases.

Geographic & Market Fit Mid-sized employee base and revenue range position True Protein for scaled regional expansion; pursue opportunities in adjacent wellness segments and international markets where premium, transparent ingredients resonate, supported by existing partnerships and distribution channels.

Similar companies to True Protein

True Protein Tech Stack

True Protein uses 8 technology products and services including Criteo, Microsoft Clarity, Visual Website Optimizer, and more. Explore True Protein's tech stack below.

True Protein's Email Address Formats

True Protein uses at least 4 email formats:
True Protein Email FormatsExamplePercentage
FirstLast@trueprotein.com.auJohnDoe@trueprotein.com.au
91%
FirLast@trueprotein.com.auJohDoe@trueprotein.com.au
5%
First@trueprotein.com.auJohn@trueprotein.com.au
2%
FirstLas@trueprotein.com.auJohnDoe@trueprotein.com.au
2%

Frequently Asked Questions

What is True Protein's official website and social media links?

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True Protein's official website is trueprotein.com.au and has social profiles on LinkedIn.

How much revenue does True Protein generate?

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As of August 2026, True Protein's annual revenue is estimated to be $10M - $25M.

What is True Protein's NAICS code?

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True Protein's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does True Protein have currently?

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As of August 2026, True Protein has approximately 73 employees across 3 continents, including Oceania, Europe and North America. Key team members include Chief Technology Officer: M. C., Chief Marketing And Commercial Officer: W. F. and Chief Financial And Operations Officer: L. C. Explore True Protein's employee directory with LeadIQ.

What industry does True Protein belong to?

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True Protein operates in the Wellness and Fitness Services industry.

What technology does True Protein use?

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True Protein's tech stack includes Criteo, Microsoft Clarity, Visual Website Optimizer, Amazon Web Services, NetSuite, Shopify, Google Cloud Platform and Google Pay.

What is True Protein's email format?

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True Protein's email format typically follows the pattern of FirstLast@trueprotein.com.au. Find more True Protein email formats with LeadIQ.

When was True Protein founded?

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True Protein was founded in 2014.
True Protein logo

True Protein

Wellness and Fitness ServicesNew South Wales, Australia51-200 Employees

True Protein is a wellness and fitness services company focused on natural protein products built on transparent ingredients. Founded in 2014, it seeks to redefine the supplement market by offering proteins derived from real milk and products that deliver claimed benefits without compromising taste or quality. Based in Sydney, New South Wales, Australia, the company operates with a mid-sized team dedicated to supporting fitness and wellbeing goals with straightforward nutrition. In April 2026, it launched an ultrafiltered milk-based shake containing 30 grams of protein per serving and no added sugar. It serves health-conscious individuals and athletes who want effective, all-natural protein options with clear labeling. The business has extended its reach through partnerships with endurance events, including serving as the official nutrition partner for Spartan Australia, New Zealand & Fiji, Tough Mudder Australia, and DEKA Australia.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2014
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    True Protein's revenue is estimated to be in the range of $10M - $25M

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