Strategic Partnership True Protein's recent partnership with Spartan Nutrition opens up collaboration opportunities in the wellness and fitness events space, allowing for cross-promotion and joint marketing efforts to tap into a broader customer base.

Product Expansion Considering True Protein's focus on authentic ingredients and quality supplements, exploring new product lines or variations tailored to specific fitness niches or dietary preferences could attract a wider range of customers and increase revenue streams.

E-commerce Integration By leveraging technologies like Shopify and Progressive Web Apps (PWA), True Protein can enhance its online shopping experience, improve customer retention, and explore personalized product recommendations leading to increased sales and customer engagement.

Social Media Engagement Engaging with the fitness community on social media platforms like Instagram, Facebook, and YouTube through influencer partnerships or user-generated content can boost brand visibility, trust, and ultimately drive sales among health-conscious consumers.

Competitive Edge With a strong emphasis on transparency, quality, and natural ingredients, True Protein can differentiate itself from competitors like Protein World and Optimum Nutrition, focusing on these unique selling points to attract customers seeking premium wellness products.