Strong Niche Position Alpine Shop holds the largest market share as a specialty retailer in Vermont for tennis, golf, and ski equipment, presenting a unique opportunity to cross-sell upscale and seasonal sports gear targeting both casual and serious enthusiasts.

Established Online Presence With the launch of AlpineShopVT.com in 2012, the company has built a significant ecommerce platform that is among the largest in outdoor and sports gear, offering potential for digital marketing campaigns and online sales growth.

Diverse Revenue Streams The company’s revenue model includes seasonal equipment rentals, specialized fitting services, and a retail mix of apparel and accessories, creating multiple touchpoints for introducing complementary products and accessories.

Community and Lifestyle Focus Alpine Shop’s emphasis on outdoor recreation and family engagement, exemplified by their in-store amenities like the Brew-Ski bar and seasonal programs, presents opportunities for engaging customers through lifestyle-oriented marketing and experiential promotions.

Tech-Enabled Marketing Utilization of advanced digital tools such as Google Ads, Facebook Pixel, and a modern ecommerce stack indicates a strategic focus on targeted online advertising, providing prospects for expanding digital campaigns and data-driven customer outreach.