Multi-Tenant MSP Target MSPs and IT resellers leveraging Altaro VM Backup and Office 365 Backup. With a large MSP ecosystem (2,000+ MSPs) and 10,000+ partners, there is a substantial wholesale and managed services market for backup and data protection offerings.

Cloud and Virtual Backbone Emphasize backup for virtualized and cloud environments (Hyper-V, VMware, Office 365). Customers moving to or managing hybrid environments create ongoing demand for affordable, enterprise-class backup with simple deployment.

Growth Through Partnerships Leverage Hornetsecurity Group affiliation to cross-sell complementary security, disaster recovery, and data protection solutions. Joint go-to-market can expand addressable segments and increase deal size.

SMB to MSP Upsell Position Altaro as an entry point for MSPs and SMB IT departments seeking cost-efficient, scalable backup. Upsell opportunities exist from individual licenses to managed backup services and multi-tenant deployments.

Security-Driven Expansion Capitalise on security-conscious buyers: multi-tenant management, Office 365 mailbox backup, and integrated protection. Highlight compliance, rapid restore, and resilience to differentiate in competitive cloud backup space.