International Expansion Altavia has demonstrated robust growth through strategic acquisitions across different regions, including the Middle East and Africa, indicating an openness to geographical expansion and localized marketing solutions. This presents opportunities to offer tailored marketing services and digital solutions to meet diverse regional client needs.

Digital Innovation The company's recent partnership to launch the UK's first digital advertising network at Shell forecourts highlights its focus on innovative, tech-enabled marketing channels. This trend suggests potential for delivering advanced digital marketing, programmatic advertising, and smart signage solutions to clients seeking to enhance retail experiences.

Retail Market Focus With over 40 years of retail expertise and recent acquisitions of retail-focused agencies, Altavia is well-positioned to consult on retail transformation projects. Opportunities exist for providing omnichannel marketing strategies, retail content creation, and customer journey design to retail brands aiming to drive in-store and online growth.

Sustainability Initiatives Recognition through a travel retail sustainability award indicates an engagement with sustainability practices. This creates sales prospects in sustainable marketing, eco-friendly retail campaigns, and green branding initiatives for clients with sustainability commitments.

Tech Stack Compatibility Altavia’s use of advanced marketing and communication platforms such as Mailchimp, IBM, and Fortinet suggests they prioritize robust, scalable technology. This offers opportunities to propose innovative marketing automation tools, cybersecurity solutions, and data analytics services to enhance their digital infrastructure and client campaigns.