Growth Leadership The recent appointment of a new CEO and leadership promotions indicate strategic expansion efforts and a focus on strengthening management, opening opportunities to engage with executive decision-makers on innovative partnerships.

Product Credibility With a strong emphasis on high-quality, ISO 9001:2008 certified diagnostic products recommended by field staff, there is a clear demand for reliable, regulated laboratory solutions ideal for health care institutions seeking to enhance quality and compliance.

Innovation & Technology Utilizing a modern tech stack and launching an updated corporate website, ABS demonstrates commitment to digital engagement and innovative solutions, presenting opportunities to introduce complementary digital tools and integration services.

Market Expansion Despite a modest revenue bracket, ABS’s presence across North American warehouses and recent leadership hires suggest potential for market expansion and partnerships with laboratories seeking turnkey diagnostics solutions amidst evolving industry needs.

Customer Engagement The company's recent website launch aimed at providing more extensive information indicates a focus on customer education and engagement, providing a gateway for sales teams to offer targeted, resource-rich product demos and technical support.