Part of Daisy As Alternative Networks is now part of Daisy Group, there is an opportunity to align with Daisy’s expanded cross-sell of IT, telecoms, and cloud services to existing Daisy customers and leverage Daisy’s broader footprint for referrals.

UK Critical Infra Daisy positions itself as a provider underpinning critical infrastructure across retail, transportation, and healthcare. This suggests a sales focus on highly secure, compliant, and highly available IT/communications solutions for mission-critical environments.

Growth through M&A Recent and ongoing acquisitions (including 4Com Technologies and partnerships) indicate a growth strategy that can open up opportunities to onboard customers from acquired entities and offer integrated managed services, cloud, and connectivity packages.

Technology Stack A tech stack spanning cloud (Google Cloud), CRM and analytics (Salesforce, HubSpot), communications (Avaya), and security/compliance (OneTrust) points to upsell opportunities in cloud migration, unified communications, CRM-driven modernization, and security posture improvements.

Partner Ecosystem Strategic partnerships with Virgin Media O2, BT Wholesale, and other channel collaborators create joint selling moments. Engage in co-marketing and joint propositions to expand SMB and mid-market reach with bundled IT, telecom, and cloud services.