Unum Tie In AlwaysCare is part of Starmount Life, which was acquired by Unum Group. This creates a sales opportunity to cross-sell Unum’s broader workplace protection products to AlwaysCare’s SMB client base and to partner with Unum’s distribution channels for growth.

SMB Targeting With a client base of 11-50 employees, AlwaysCare targets small to mid-size businesses. There is a sales opportunity to offer bundled dental, vision, life, disability, and other benefits with an emphasis on easy administration and high customer satisfaction to win more SMBs.

Tech Enablement Leverage the existing technology stack—Bing Ads, HubSpot Analytics, OneTrust, and ASP.NET—to deliver data-driven enrollment, privacy-compliant onboarding, and integrated marketing to brokers and HR teams.

Competitive Positioning Position AlwaysCare as a high-satisfaction, full-suite benefits provider with smooth administration, enabling upsell to life, disability, critical illness, and limited medical among current dental and vision clients, while emphasizing personalized service.

Regional Focus Headquartered in Baton Rouge, Louisiana, pursue expansion in the Southeast with localized service and faster response times, leveraging regional knowledge to win employers who prefer hands-on support over larger national vendors.