Insights

Community Engagement AMA actively collaborates with local organizations and community initiatives such as partnerships with the Salvation Army, Project Forest, and law enforcement to promote social responsibility, offering opportunities to introduce integrated membership benefits and targeted services aligned with community values.

Innovation in Insurance The launch of AMA MyPace, a flexible, distance-based auto insurance product, indicates a willingness to adapt to changing customer preferences, presenting a potential avenue for expanding usage-based insurance offerings and personalized mobility solutions.

Sustainability Focus Partnerships supporting environmental initiatives like rewilding efforts reflect an emphasis on sustainability, opening prospects for eco-friendly insurance packages, green vehicle services, and sustainability-linked member programs.

Digital Transformation Using modern digital tools such as Genesys Cloud, Google Analytics, and social media channels like Twitter, AMA demonstrates a strong digital presence that can facilitate targeted marketing, digital service expansions, and enhanced customer engagement strategies.

Market Leadership With a substantial revenue base of up to ten billion dollars and over a thousand employees, AMA's established market position offers opportunities to upsell premium insurance products, membership upgrades, and loyalty programs that leverage its trusted brand across Alberta.

Similar companies to AMA - Alberta Motor Association

AMA - Alberta Motor Association Tech Stack

AMA - Alberta Motor Association uses 8 technology products and services including Microsoft Advertising, Element UI, Modernizr, and more. Explore AMA - Alberta Motor Association's tech stack below.

  • Microsoft Advertising
    Advertising
  • Element UI
    Javascript Frameworks
  • Modernizr
    Javascript Libraries
  • Genesys Cloud
    Marketing Automation
  • X-XSS-Protection
    Security
  • ZURB Foundation
    UI Frameworks
  • Google Analytics
    Web Analytics
  • Twitter
    Widgets

Media & News

AMA - Alberta Motor Association's Email Address Formats

AMA - Alberta Motor Association uses at least 1 format(s):
AMA - Alberta Motor Association Email FormatsExamplePercentage
First.Last@ama.ab.caJohn.Doe@ama.ab.ca
86%
FLast@ama.ab.caJDoe@ama.ab.ca
11%
Last.First@ama.ab.caDoe.John@ama.ab.ca
2%
First.Middle@ama.ab.caJohn.Michael@ama.ab.ca
1%

Frequently Asked Questions

Where is AMA - Alberta Motor Association's headquarters located?

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AMA - Alberta Motor Association's main headquarters is located at 10310 GA MacDonald (39a) Ave, Edmonton, Alberta T6J 6R7, CA. The company has employees across 4 continents, including North AmericaAsiaAfrica.

What is AMA - Alberta Motor Association's official website and social media links?

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AMA - Alberta Motor Association's official website is ama.ab.ca and has social profiles on LinkedIn.

What is AMA - Alberta Motor Association's SIC code NAICS code?

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AMA - Alberta Motor Association's SIC code is 6282 - Investment Advice NAICS code is 81 - Other Services (except Public Administration).

How many employees does AMA - Alberta Motor Association have currently?

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As of October 2025, AMA - Alberta Motor Association has approximately 1.4K employees across 4 continents, including North AmericaAsiaAfrica. Key team members include Chief Information Officer: M. S.Chief Operating Officer, Insurance Services: R. J.Chief Operating Officer: J. R.. Explore AMA - Alberta Motor Association's employee directory with LeadIQ.

What industry does AMA - Alberta Motor Association belong to?

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AMA - Alberta Motor Association operates in the Consumer Services industry.

What technology does AMA - Alberta Motor Association use?

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AMA - Alberta Motor Association's tech stack includes Microsoft AdvertisingElement UIModernizrGenesys CloudX-XSS-ProtectionZURB FoundationGoogle AnalyticsTwitter.

What is AMA - Alberta Motor Association's email format?

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AMA - Alberta Motor Association's email format typically follows the pattern of First.Last@ama.ab.ca. Find more AMA - Alberta Motor Association email formats with LeadIQ.

When was AMA - Alberta Motor Association founded?

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AMA - Alberta Motor Association was founded in 1926.
AMA - Alberta Motor Association

AMA - Alberta Motor Association

Consumer ServicesCanada1001-5000 Employees

AMA is a multi-service organization representing 1 million Albertans. While most often known for our roadside assistance program, we also offer travel, registries and insurance services, Alberta’s largest driver education school, a member rewards program and member events in our communities. Part of the CAA and AAA family, we’re focused on our member’s needs and guided by their values to provide products, services and advocacy to help them live confidently.

Anyone here will tell you that we’re a different kind of employer, and it all comes down to how we treat our members - and each other. We've boiled it down to just two words: Practically Family. That’s not just a catchy phrase, we live it every day through simple gestures. 

Practically Family is the web developer heading off shift who stops to help a team member carry items in the door, the insurance advisor who uses their break to pick up an extra coffee for a co-worker who’s having a bad day, or the registries agent who takes the time to help a member put their new licence plate on their vehicle. Not to mention all the birthday parties, free food days and wedding showers we throw for each other!

Taking care of one another, encouraging one another. It’s what family does, and what being Practically Family is all about. If you can picture yourself answering yes to the question, “Am I treating this member or colleague like a close family member or friend?” with every interaction, you’re our kind of people!

Section iconCompany Overview

Headquarters
10310 GA MacDonald (39a) Ave, Edmonton, Alberta T6J 6R7, CA
Website
ama.ab.ca
SIC Code
6282 - Investment Advice
NAICS Code
81 - Other Services (except Public Administration)
Founded
1926
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    AMA - Alberta Motor Association's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    AMA - Alberta Motor Association's revenue is estimated to be in the range of $1B$10B

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