Insights

Strategic partnerships AMA collaborates with national associations (CAA/AAA) and educational institutions (NAIT) to advance road safety and consumer services, presenting opportunities to offer co-branded insurance, driver education programs, and cross-promotional memberships.

Digital engagement A tech stack featuring iCIMS, Zendesk, Heap, Stripe, and Azure indicates readiness for integrated digital sales motions, personalized customer journeys, and scalable e-commerce or insurance product onboarding.

Education and safety programs Recent launches in school zone safety, Crosswalk Quest games, and partnerships with schools and youth-focused initiatives create demand for educational partnerships, classroom safety products, and sponsored youth programs.

Member-centric offerings As a multi-service member organization with roadside assistance, travel, registries, and insurance, AMA can upsell bundled services, loyalty rewards, and exclusive member discounts to increase lifetime value.

Community and sustainability Initiatives like Project Forest and local community events position AMA for corporate social responsibility engagements and sustainability-focused insurance or travel products appealing to values-aligned customers.

AMA - Alberta Motor Association Tech Stack

AMA - Alberta Motor Association uses 8 technology products and services including Amazon Advertising, iCIMS, Zendesk, and more. Explore AMA - Alberta Motor Association's tech stack below.

AMA - Alberta Motor Association Email Formats	Example	Percentage
First.Last@ama.ab.ca	John.Doe@ama.ab.ca	85%
FLast@ama.ab.ca	JDoe@ama.ab.ca	12%
Last.First@ama.ab.ca	Doe.John@ama.ab.ca	2%
First.Middle@ama.ab.ca	John.Michael@ama.ab.ca	1%

AMA - Alberta Motor Association Email Formats

Example

Percentage

First.Last@ama.ab.ca

John.Doe@ama.ab.ca

85%

FLast@ama.ab.ca

JDoe@ama.ab.ca

12%

Last.First@ama.ab.ca

Doe.John@ama.ab.ca

First.Middle@ama.ab.ca

John.Michael@ama.ab.ca

Frequently Asked Questions

What is AMA - Alberta Motor Association's official website and social media links?

AMA - Alberta Motor Association's official website is ama.ab.ca and has social profiles on LinkedIn.

How much revenue does AMA - Alberta Motor Association generate?

As of August 2026, AMA - Alberta Motor Association's annual revenue is estimated to be $1B - $10B.

What is AMA - Alberta Motor Association's NAICS code?

AMA - Alberta Motor Association's NAICS code is 81 - Other Services (except Public Administration).

How many employees does AMA - Alberta Motor Association have currently?

As of August 2026, AMA - Alberta Motor Association has approximately 1.5K employees across 5 continents, including North America, Asia and Africa. Key team members include Chief Information Officer: M. S., Chief Operating Officer, Insurance Services: R. J. and Chief Operating Officer: J. R. Explore AMA - Alberta Motor Association's employee directory with LeadIQ.

What industry does AMA - Alberta Motor Association belong to?

AMA - Alberta Motor Association operates in the Consumer Services industry.

What technology does AMA - Alberta Motor Association use?

AMA - Alberta Motor Association's tech stack includes Amazon Advertising, iCIMS, Zendesk, Amazon Simple Email Service, Heap, Stripe, Microsoft Azure and Piwik PRO Core.

What is AMA - Alberta Motor Association's email format?

AMA - Alberta Motor Association's email format typically follows the pattern of First.Last@ama.ab.ca. Find more AMA - Alberta Motor Association email formats with LeadIQ.

When was AMA - Alberta Motor Association founded?

AMA - Alberta Motor Association was founded in 1926.

AMA - Alberta Motor Association

Q: What technology does AMA - Alberta Motor Association use?

AMA - Alberta Motor Association's tech stack includes Ruby on Rails, Java, AppNexus, Genesys Cloud, Cloudflare Bot Management.

Q: What is AMA - Alberta Motor Association's NAICS code?

AMA - Alberta Motor Association's NAICS code is 81 (Other Services (except Public Administration)).

Consumer ServicesAlberta, Canada1001-5000 Employees

The Alberta Motor Association is a large consumer services organization based in Edmonton, Alberta, serving residents across the province. Its offerings include roadside assistance, travel services, vehicle registries and insurance, Alberta’s largest driver education school, a member rewards program, and community events. It operates within the broader CAA/AAA family, aligning with networks that focus on member needs and safety.

The organization emphasizes a workplace culture centered on caring for both members and colleagues, with everyday acts of consideration described as part of its identity. In late 2025, AMA launched Crosswalk Quest: Zoo Rescue, a free Roblox game designed to teach elementary students about pedestrian and bike safety. As a significant Alberta-based provider in the consumer services sector, AMA maintains partnerships and educational initiatives that extend its community reach.

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